Dan’s group is evaluating UK retailer John Lewis‘ Christmas advert campaign, focusing on the company’s use of digital marketing and … More
Tag: Digital Marketing
Coca-Cola and digital marketing
Many thanks to student Chaowen Zheng who has sent in this interesting article to share with you all: Coca-Cola pulls … More
Digital Marketing Campaigns
As the UG students start their Digital Marketing and Social Media project they will have to choose a product or … More
