The amount of money that is being spent on digital advertising has increased by 800% in the last 10 years. … More
Tag: advertising
John Lewis and digital marketing
Dan’s group is evaluating UK retailer John Lewis‘ Christmas advert campaign, focusing on the company’s use of digital marketing and … More
Coca-Cola and digital marketing
Many thanks to student Chaowen Zheng who has sent in this interesting article to share with you all: Coca-Cola pulls … More
Digital Marketing Campaigns
As the UG students start their Digital Marketing and Social Media project they will have to choose a product or … More
Happy (Bank) Holiday!
Public holidays, observed throughout the United Kingdom, are required holidays when most businesses and non-essential services close down. These holidays … More
