The difference between supermarket adverts

In your project this month, you need to find the similarities and differences between two UK-based supermarkets, focusing on aspects like ‘advertising’ and ‘target markets’, so…

How does this Marks and Spencer advert make you feel? Hungry, I bet!

What about this advert from Waitrose?

What is this Tesco advert saying to its customers?

How does Aldi attract its target market?

What is the message to Asda‘s target market?

What’s the message behind this Iceland advert from a couple of years ago?


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