The difference between supermarket adverts


In your project this month, you need to find the similarities and differences between two UK-based supermarkets, focusing on aspects like ‘advertising’ and ‘target markets’, so…

How does this Marks and Spencer advert make you feel? Hungry, I bet!

What about this advert from Waitrose?

What is this Tesco advert saying to its customers?

What is the message to Asda‘s target market?

How does Aldi attract its target market with this cute advert?

What’s the message behind this Iceland advert from a couple of years ago?

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