The campaign led to an attempt to remove the adverts on Change.org. Mashable and The Independent report on the negative reaction to the campaign. The Drum reports the number of complaints the campaign received.
Forbes comments on the problems of banning unpopular adverts.
These ads have now inspired very popular memes. How does this affect the campaign?
The Telegraph reports that Protein World’s next campaign was even more sexist.
To sum up, here are five business lessons from the Protein World campaign, according to Campaign.
So what do you think about this campaign? Was it a successful campaign? What role did social media play in this campaign? Discuss and analyse the campaign in your groups using information from your research.