National cultures

What’s more important to you? Me or we?

Look at these images to find out about the cultural differences between east and west, according to graphic artist Yang Liu.

What is Hofstede’s Model of National Cultures?

Use the country comparison tool to compare your own country and the UK. After that, analyse the results and use your findings in this week’s essay.

How can an understanding of national differences help in business?

Watch this lecture to find out about cultural difference and how important it is when doing business between China and the west…

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