Marmite – Love it or hate it!


What do you think about these TV adverts?

Why were some of these campaigns successful?

Here are a couple of Marmite adverts from recent years to show you how the product is marketed. What is the brand message?

…and another one…

What made the Marmite neglect campaign in 2013 so successful?

Here’s the Marmite Facebook page. See how many ‘likes’ Marmite has.

This campaign was referencing the work done by charities such as the RSPCA and the NSPCC. However, some people were not happy about that, which led to complaints against the campaign.

This next video reviews all the different parts of the campaigns and comments on the reaction to the campaign as well…

So was the campaign successful? Did sales go up? Did brand awareness increase?

Finally, Unilever is relaunching Marmite XO because of a campaign on social media to bring it back, according to The Guardian.
photo credit: Bev Goodwin via photopin cc

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