Why were some of these campaigns successful?
Here are a couple of Marmite adverts from recent years to show you how the product is marketed. What do you think about them?
…and another one…
Here’s the most recent campaign, the Marmite neglect campaign.
Here’s the Marmite Facebook page. See how many ‘likes’ Marmite has.
What effect did this campaign have on Marmite sales?
Find out more about the Marmite neglect campaign and other successful campaigns.
Finally, this video reviews all the different parts of the campaigns and comments on the reaction to the campaign as well…