You are going to research Dove, a cosmetics company owned by Unilever, in order to understand how successful its Real Beauty advertising campaign has been at using digital media.
What do you think of the original advert?
What is the message? How did the campaign use digital media to spread its message?
How successful has Dove’s Real Beauty campaign been in the first ten years, according to advertising trade publication AdAge.
Read this article in advertising trade publication PR Week about how Dove made a seriously bad decision in its long-running campaign for real beauty.
Find out more about Dove’s long campaign to change the way women see themselves…
Just for fun, check out this spoof of the Dove Real Beauty campaign…