Digital Marketing and Social Media

Follow the presentation in class on digital marketing and social media in class to find out more about how this is used in advertising today.

What do you think of these advertising campaigns? What makes them successful? How do these companies use social media and other digital tools?

How does C&A use Facebook?

Read about Ben and Jerry’s fair Tweets.

How does Starbucks use Twitter?

Find out more about this promotion of the film ‘Carrie’ and other clever campaigns.

Social media can sometimes cause problems though


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