Supermarket project – articles

Many thanks to Marc  – below are links to some articles that you will find useful for the current supermarket project related to Asda and Marks and Spencer:

Asda appoints Saatchi & Saatchi as parent Walmart takes tighter control of marketing

Asda: chosen by you

Older consumers and celebrity advertising

‘#BecauseItsChristmas’ 2015

Twiggy beefs up sales at Marks & Spencer

Please make sure that you are logged-in to MyUnihub before you use these links so that you can read the full articles.