John Lewis and digital marketing

Dan’s group is evaluating UK retailer John Lewis‘ Christmas advert campaign, focusing on the company’s use of digital marketing and social media.

This is the current Christmas ad for this year, the Man on the Moon…

This is last year’s Christmas ad, Monty the Penguin…

…and this is the Christmas ad from 2013, the Bear and the Hare…

Which advert do you prefer?

Find out more about John Lewis’ recent campaigns in Marketing Week.

The FT discuss John Lewis’ ad spend and the company’s use of social media.

Here are the results of a YouGov poll into the popularity of last year’s ad.

How is the campaign having a wider impact in society, according to The Independent?

How is the campaign spreading on social media, according to PR Week?

Find expert reaction to the campaign here in Marketing Week.

Which campaign is doing better on social media, according to Marketing Magazine?

Finally, how have John Lewis’s Christmas campaigns developed since 2007, according to Marketing Magazine?


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